La Mania London Fashion Week

The polish fashion brand La Mania, presented its autumn/winter collection 2012/2013 for the first time abroad during the London Fashion week. The inauguration took place in the noble space of the Royal Academy of Arts in London, under the auspices of the Polish Cultural Institute and the Polish Embassy in London. La Mania, the polish luxurious clothing brand launched in 2010 by Joanna Przetakiewicz, who is a protege of Karl Lagerfeld. The goal of the brand is to create elegant and at the same time sexy fashion for modern women of all age- said Joanna Przetakiewicz at the event. The brand launched in London together with the Galerie Gmurzynska, which presented sculptures and paintings of the contemporary art artist- Marco Perego. Fairy music for the event has been prepared by the famous polish composer, winner of the Oscar prize for the music to the film Finding Neverland, Jan Kaczmarek, who was present at the event. Stylists, models and celebrities, such as the polish singer Tatiana Okupnik and also the polish ex-president Mr. Aleksander Kwasniewski attended that flamboyant event. The displayed clothes were either simple and elegant or flashy and colourful. The space has been arranged in a way to present mannequins alongside the contemporary art pieces, such as paintings of gnomes from the Snow White story. Connecting fashion and art created the unique, magical atmosphere of a fairy tale.

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