Last week I had a pleasure of attending the preview of the exhibition of Elad Lassry exhibition in White Cube Gallery in Hoxton Square in London. It is his first solo exhibition in London. Elad Lassy was born in Tel Aviv in 1977 and currently lives and works in Los Angeles, his work has been shown in many international exhibitions such as in Museum of Modern Art in New York.
Elad Lassry works mainly with film and photography, the subject matter of his art is pop and visual culture and the nature of the perception of image in the present world. He portrays still and motion pictures such as landscapes or animals. When looking at his photographs one cannot escape wondering about the story and history behind the picture. All his photographs are of the precisely same dimensions, no bigger than a magazine page. The theme of his pictures are banal and somehow random, however representing the range of different colours, materials and surfaces. Photographs are framed in a way which extend the object from the photographs into spaces outside of them, which was especially impressive on the perfectly white walls and with the very bright lightning in the White Cube gallery. This created the impression of seeing object and the image at the same time, which deliberately challenges the way by which art is presented visually nowadays.
Exhibition presents also few sculptures: two cabinets and eight foot long panel. At first glance sculptures are merely functional objects, however details such as wooden eggs make them become representations of functional objects from the other world.
Exhibition will opened until 12of November 2011.
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